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I am an entrepreneurial creative with over six years of experience building emerging apparel, alcohol, and tech brands. Over the years, I have developed expertise using market trends and consumer behaviors to find innovative opportunities for brands to connect with their audiences. With experience gained at Huckberry, TapRm, The Loyalist and most recently, Cadence Design Systems, I’ve had the opportunity to hone my expertise in brand strategy and creative direction by managing global campaigns, brand activations, and impactful partnership opportunities. My diverse experience allows me to think about marketing from a unique perspective, using creative concepts from different industries to help set a brand apart.

Career Highlights

Cadence Design Systems

  • Led Cadence’s debut at SXSW 2025, driving a 700+ attendee main-stage panel and elevating the brand as a Physical AI thought leader.

  • Managed SXSW 2025 marketing, generating 728K impressions, 4K+ clicks at $1.27 CPC, and a post-event campaign with Amazon delivering a 38.8% LinkedIn engagement rate and 369K Instagram impressions.

  • Produced a high-visibility community initiative with the 49ers and NFL’s Kyle Juszczyk, securing NBC Bay Area coverage and 80K+ impressions from partner amplification.

  • Oversaw a strategic 49ers partnership, driving 15.3M+ annual impressions, refreshing digital/LED/IPTV assets, and creating premium suite experiences.

  • Delivered the top-performing webinar of the year with McLaren Racing, achieving 1,065 registrations and 418 live attendees, in collaboration with sales, R&D, and field marketing.

  • Launched and scaled the Amplify employee advocacy program, expanding social reach to 15M+ in 9 months, and developing onboarding templates and newsletters to drive global adoption.

Huckberry
 

  • Led cross-functional teams to deliver major brand campaigns, including partnerships, product launches, and content initiatives—executed on time and to spec.

  • Partnered across Creative, Paid/Digital, Organic Social, and Site Merchandising to launch high-visibility campaigns such as DIRT, Huckberry x The Explorers Club, and Huckberry x The Grateful Dead.

  • Owned department-wide operations, building activation calendars, managing workflows, and delegating tasks to streamline execution.

  • Supported strategic planning by aggregating and analyzing key departmental performance metrics.

TapRm
 

  • Built and executed an SMS marketing program that added 845 subscribers, delivered 48.2× ROAS, and generated $19K revenue in 8 months.

  • Scaled email marketing to 41K subscribers, driving 12,480 clicks (2.5% CTR), generating $174K in revenue from 2,145 orders with a 17% conversion rate and an $81 AOV.

  • Drove social growth, achieving a 15.4% Instagram growth rate to 12K followers and lifting overall engagement across channels.

  • Built a multi-channel retention engine (blog, podcast, social) that delivered an exceptional 45.5% returning customer rate.

  • ​Created custom marketing strategies for 8 major alcohol brands, including 27 concepts pitched exclusively to AB InBev across four brands.

Specialties

Branding

I've developed brand strategy for a number of alcohol and apparel companies to help define their brands and grow their audiences organically. I have also curated branding for two companies from the ground up designing their logos, color schemes, fonts, copy, photography style etc. and presenting them with their own unique brand book. 

Social Media Strategy

I've learned how to create a social media strategy that is cohesive across all platforms but uses different marketing tactics to speak to each type of social media audience differently. I'm well versed in strategizing for Instagram, TikTok, Twitter, and Facebook.

Creative Direction

I'm experienced in creating unique promotional opportunities for alcohol and apparel brands to launch new products by strategizing a launch concept, executing photography, writing copy, and scheduling marketing campaigns to support the launch. 

Packaging

I developed a packaging suite for TapRm that included custom packaging tape, inserts, stickers, and boxes that were consistent with the brand guidelines I created. I have also developed merch, stickers, and inserts for alcohol brands that ran exclusive launch campaigns with TapRm. 

Retention & Growth Marketing

I've created several retention and growth marketing plans for brands  to help turn new and existing consumers into loyal shoppers through email, SMS, and social media strategy. I also launched a podcast and blog for TapRm to help further connect their consumers with their brand.

Brand Collaborations

Whether it's using content creators, industry leaders, or anther brand with a similar audience, I can build a brand collaboration that will help excite current consumers, bring on new consumers, and create media buzz. From start to finish, I'll manage the reach out, client communication, and execution of the collaboration for a seamless campaign. 

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