Free Beer Ad Campaign

When the pandemic hit, TapRm had a huge opportunity to serve a need for NY beer drinkers. To intrigue new buyers, I created a campaign that gave new customers a free six pack with their first TapRm purchase. I ran Facebook and Instagram ads with “FREE BEER!” copy that led shoppers to a landing page where they could add the free six pack to their cart and choose from a list of other top sellers to complete their purchase. The ads were a huge success and our new customer base exploded. TapRm sold a little under 2,000 six packs with net sales of $34,000 in just a few months.